The pricing model for commercial photography considers a number of variables, all of which are based on the supply and demand ratio. Rates will rise in direct proportion to the level of competition for a given level of performance. But first, let’s take a closer look at the main elements considered in a product photography pricing hierarchy.
Photographer’s Skill
Everything comes down to supply and demand. As a result, if an experienced photographer has a lot of WOM-generated business, lots of reviews, and tons of experience, the demand for their eCommerce product photography services will be higher. A newcomer with no experience and no waiting list is likely to offer their services for free in order to build a resume and eventually attract more clients.
Single Vs. Group Product Image
The adage “the more, the cheaper” does not always apply to group product photography pricing. The cost of the image rises as the number of products in the image increases. After all, everything makes sense. A photographer or assistant must put in more effort to deliver, unpack, position, and retouch more products in a single shot.
Product Classification
Some product imagery requires more skill, labor, or equipment to be professionally shot. Certain categories in eCommerce photography, such as electronic equipment or large vehicles like bicycles, may incur an additional fee because they require more resources to photograph.
Similarly, multi-layered jewelry photography will be more expensive, whereas simple flat-lay jewelry will be less expensive.
Each image has a surcharge for the stuffing and styling of backpacks and duffle bags, and reflective bags are always more difficult to retouch. Some models in the bag category require more time, effort, and experience to best represent the item.
Post-processing and Retouching
If the final image requires additional post-processing for any reason, the cost may increase. Glass items or jewelry with layers, for example, may necessitate additional editing. Hence, product photography in NYC is usually confirmed after this process.
Settings for Background and the Photoshoot
Some products look best when displayed alone on white, while others require the use of a backdrop or a full set. Everything, including furniture, kitchenware, and spa supplies, looks better in its natural surroundings. All of the additional backgrounds and accessories are not free.
Yes, there is a significant amount of work involved, as well as additional rental costs and props. In this case, however, a marketer is promoting not just any oil but some well-deserved downtime for rest and relaxation. Take that into account if you have the extra cash.
How Much Does Product Photography Cost?
There are several pricing models to consider when it comes to product photography pricing:
- per unit of time, on an hourly or daily basis
- because of the thing
- based on the image
Wrapping Up
Image pricing is the only method that Squareshot employs because it is the most practical, open, and easy to comprehend pricing option for both the customer and the provider.
Finally, we are able to say that product photography pricing varies greatly from photographer to photographer. In addition to this, it is dependent on the type of photography.