Have you ever checked out the number of free apps available in the App Store? You will be shocked to know that 91.9% of the apps available are free of cost. However, the return value of free apps is tapped at 98% vis-a-vis paid apps. Along with that – almost 50% of the users have not really paid for the apps that they use. Clearly, this does make one think of the reasons why free apps are reaching out to the market and maybe raise a query as to how to make an app for free.
However, the issue that comes up here is – whether that free app will serve the purpose, or rather how to make it more appealing to the consumers. This article will give you a complete overview of cloud migration services and the ways to make and market an app for free and the reasons to back up your free app.
Start off to figure out the reasons then –
How to appeal to users via a free app?
If you wish to know – how to make an app for free, then one must note that there are multiple app-building helpers, service providers, and sites that will help you. As a matter of fact – they take into account every aspect, from building to designing to publishing – you have it all. There are templates to help you with a range of documents and videos that will completely guide you.
So, if you choose any of the app-builders (the available free ones), you will automatically get the benefits as – details of building an app (modules, data, material)/managing the speed development of the app, and finally, ways to create an offline app.
Now comes a very important point – how to appease your users with the product that you have made. Creating a free app requires certain technical know-how; however – to make that app appealing to the targeted parties is the actual test. What are the key areas that you need to check here? Let’s find out
How to make an app for free- factors to be overviewed
- Know what the market wants
Firstly, you must understand that in any domain, there is already a range of applications available. In spite of that, there are areas that are left behind. Pick up such a niche and start working on that. Also, it is very important to note what the market wants. Only when you can match up to the targets of the market can you figure out that niche that will lead you to create the required app. You can try doing a market survey, or if you have decided on the niche, then you can always compile the available data on that and figure out the rest.
- Test well – that’s the key to success
Once you have developed the app, then testing it holds the key to success. You must test it amidst the target audience to understand what your client wants – whether the app matches the standards and if there is any room for improvement (trial feedback is very important)
- Planning for offline instances is important
The best and the ultimate way to widen your client base is to – keep the option of offline development open. Not every client would be conversant with online mode – hence the offline usage of an app, its credibility in that domain becomes very important if you wish to ensure that your free app reaches a wider audience.
- Designing and promoting the app
The biggest problem of a client is – when they realize that something is free, in spite of them wanting it desperately, they do question its credibility. So, while creating a free app, you must keep a very simple interface and customize the design to suit the requirements of one and all. So, even when a novice is using an app – they must not face any complexity in terms of its usage.
Secondly – it is important to promote an app well. Marketing any application is very important, and that too to the correct set of audiences. Once you are done creating the app by following the rules of how to make an app for free, the next thing that you must look out for is ways to market that app so that in the future, it gives back the returns on investment.
Creating a free app is one side of the story – promoting it to match the standards of people and popularising it is another game altogether! You must concentrate on that.
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Why make the app free?
Given that there are multiple tutorials available on how to make an app for free – making one would not be a tasking affair. But why would you want ot keep it free? Everyone wants profits, if not anything but surely a return on investment and hence this query. However, making an app free has its set of positives.
- If you take a look at the leaderboards of the latest apps, you will find that the initial number of installs for a free app is way more than that of a paid app. So for initial launching and viral growth – making an app for free and delivering it for free is a great way to launch your app.
- Most of these free apps (remember this while you are developing one) have a range of in-built functionality that ensures a wider range of benefits versus many of the apps with premium memberships. Naturally, the membership of this increases, and finally – the returns on investment are higher ((via advertisements and posts) compared to paid apps at times.
- The app is a value add to your business. Consider this as an initial investment and that too at a low cost to a better developed and fulfilling business. A free app can provide you with better returns almost up to a figure of 75.6% compared to a paid one.
At times certain new notions can be quite surprising – as you can see that the revelations in this article will give you new insight into the production, benefit, and marketing of a free app. To ensure that the app appeals to the target customers is more important than merely knowing how to make an app for free. Hopefully, this article was of help to you, and in that case, please pin it up for further use and share it with your friends and family.
