A laminated mailer has many benefits. It’s inexpensive, easy to clean, and resistant to smudges and stains. It also comes with plenty of flexibility when printing and altering the document. But how can you make the most of these advantages? Keep reading for some helpful tips. And don’t worry; you’re not the only one.
Less Expensive:
The average consumer receives 454 pieces of marketing mail each year. However, a laminated plastic postcard is a much more impressive medium for capturing a consumer’s attention. While the response rate for direct-mail campaigns is only 5% for prospective consumers and 9% for in-house mailings, a laminated mailer can increase response rates by 50-75%. Here’s how a laminated mailer works for you.
Compared to standard paper mailers, a laminated mailer is more personalized. If you include information about the consumer, such as name and address, you are much more likely to increase your response rate. You can also add coupons or customer loyalty programs that offer valuable discounts. And if your customers love to save money, a laminated postcard will make them feel like they’re saving money. The more personal your message is, the more likely someone will remember it.
Compared to other options, a laminated mailer will cost less than a regular postcard. Lamination is the process of applying a thin plastic film to your printed piece. This plastic film protects your print and minimizes small creases and cracks. It also keeps moisture out of your mailing box. But lamination costs a little more than varnish. It’s a good option for small-scale projects and temporary purposes.
Easy to Clean:
If you want to maintain the pristine appearance of your mailer, then it is essential to follow some simple steps. First, dry-mop the laminate surface. Dirt particles can act as sandpaper between the rag and laminate surface. Then, use a mild detergent or a solution that is pH neutral to clean stubborn spots. Test any cleaning solution on a small area first, so you don’t ruin the finish.
Secondly, use hot water and baking soda to remove stubborn stains. Make a paste of the two, and apply it to the stained area using a soft bristle brush. Don’t rub too hard; baking soda is a mild abrasive. Then, rinse with clean water. Please do not leave it on for too long, or it may cause the laminate to peel away. Ensure you dry the laminate thoroughly after cleaning, or it will continue to discolor.
Protective Against Smudges:
Adding a protective layer of plastic to your printed material will help it retain its bright colors and crisp text in damp or dirty environments. Lamination is also beneficial for safety signage, operating instructions, and reusable tags. The plastic film extends over the edges of the printed piece, providing a tight seal and protection against smudges. Lamination will also increase the longevity of your printed materials.
A variety of materials are available for lamination. The most common polypropylene laminate is the least expensive option. It comes in a variety of gloss, satin, and matte finishes. It provides a protective barrier against smudges and fingerprints while allowing the item to be easily wiped clean. In addition, a variety of aqueous coatings can be used to prevent fingerprints and preserve the color of the printed material.
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Easy to Alter:
One of the most critical steps in making a laminate mailer is to prepare the laminate sheet by lining it up on a work surface. To achieve this, you can either stick the top of the sheet to the work surface or peel the backing paper away from the back and place it on top of the other. When cutting the laminating sheet, leave a 1/16″ border on the top and bottom.
